We spent over a year getting Muse to something a normal person would actually use. Not an entrepreneur, not someone who lives in their email. A teacher, a plumber, a doctor. Three or four versions to get there, most of it squeezed around Social Cat and Clip, and Oscar arriving in the middle of it. Finding the name took months on its own.

This week Meta shipped an assistant called Muse. Ours is done. Not legally, maybe. Practically: nobody is going to find us standing behind that.

A year of product survives a week like this. A name doesn't.